“I want to invest only in companies that are a win-win for their entire ecosystem. I don’t want to invest in companies that make society worse even if their products are legal.” Guy Spier

"I always said that we look for managers who have reached a balance in treating fairly the customers,  the suppliers, the employees and the shareholders." Francois Rochon

“I am more interested in my nature, in win-win situations.” Li-Lu

"We prefer to own businesses that deserve the right to win because they are fostering a win with all their counterparties, including society at large." Christopher Begg

“For business to survive and prosper, it must create real long-term value in society through principled behaviour.” Charles Koch 

“There is an excellent correlation between giving society what it wants and making money, and almost no correlation between the desire to make money and how much money one makes.” Ray Dalio

“One of the things I now look very carefully for in a business we invest in is that the entire ecosystem serves everyone, everyone is a winner.   If you look, for example at a company like Geico, the consumers win because they get a lower rate. Buffett wins because he has a lower cost of operation, so he has nice margins. Everyone, pretty much, comes out ahead. So those are win-win companies.” Mohnish Pabrai

Win-lose is not sustainable over time. You can’t do what Koch has done over 50 years by us winning and our customers losing. Competitive advantages assumes that we can provide goods and services to customers and be the best alternative. The spread in that equation is profit, and we believe profit really is the measure of how much value we are adding to society. The only reason a business exists is to make people’s lives better.” Dave Robertson

“The three hallmarks of a great investment are superior returns, low risk, and long duration. The whole world concentrates on Category 1. But if you’re a leader of any merit at all, you should be treating these three as what? Co-priorities.  How do you get low risk and long duration? Win-Win. This is the biggest blind spot in business. People are actually proud of a win-lose relationship. ‘Yeah we really beat the crap out of our suppliers.’ You know, ‘We’ve got these employees for…you know, we’ve got them on an HB1 visa, they can’t work anywhere else for three years.’ They’re proud of it! Total Win-Lose. You take game theory and you insert the word lose in any scenario in game theory and what do you have? A sub-optimal outcome. What happens you insert win-win in any game theory scenario, what do you get? Optimal every time.. The secret to leadership is to see through the eyes of all six important counterparty groups and make sure that everything you do is structured in such a way to be win-win with them. So here are the six. Your customers, your suppliers, your employees, your owners, your regulators, and the communities you operate in. And if you can truly see through the eyes of all six of these counterparty groups and understand their needs, their aspirations, their insecurities, their time horizons. How many blind spots do you have now? Zero. How many mistakes are you going to make? You’re going to make zero.” Peter Kaufman

“People benefit through profit and loss according to the value they create in society.”  Charles Koch

“My theory of life is win-win. I want suppliers that trust me and I trust them and I don’t want to screw the suppliers as much as I can.” Charlie Munger

“We used to pay more attention to the stockholder; How well did you do on this investment? Today we worry about the environment, the community, the employees - they’re all top of mind.” Henry Kravis

“Both of us [Warren] know that we’ve done better by having ethics.”  Charlie Munger

“We consider some investments unacceptable because they take advantage of others or are anathema to our values or to the interests of the United States. They have no place in our portfolio.” Seth Klarman

“He wanted win/win results everywhere--in gaining loyalty by giving it, for instance."  Charlie Munger [describing Buffett's aim in designing the Berkshire System]

"We want our operations and the businesses we invest in to pass the “Win-Win Test” with all six counterparties: customers, employees, suppliers, stewards, shareholders, and the community. Win-Win is the only system that is sustainable over the long-term – any fatal flaw with any counterparty will inevitably self-correct. We believe by striving to eliminate Win-Lose, Lose-Win, and Lose-Lose situations we can go far in removing many of the blind spots that those unsustainable relationships nurture."  Christopher Begg

"I believe that businesses should aim to reach a balance in its management style in which all stakeholders are treated with respect and fairness: employees, clients, the environment, executives, and shareholders. It is with this in mind that we look for businesses that try to maintain this balance. Ultimately, I believe that these businesses will experience the most success." Francois Rochon

"The more a business serves others, and the more problems they solve, the more profitable they will be and the more an investor in those enterprises should make." Thomas Gayner

"I have increasingly come to see a purpose beyond simply making money as absolutely central to the long-term success and health of a company. In “Conscious Capitalism,” David Mackey (the founder of Whole Foods) argues compellingly that businesses must have a higher purpose.  I feel increasingly drawn to companies that create alignment, sometimes described as “win-wins”  between different stakeholders." Robert Vinall

“The right way to go through life is win-win. Just anything else is crazy. To be all take and no give is just an absolute disaster.” Charlie Munger

"My definition of "win" is not binary. It is not a zero sum game. Negotiation that leads to a winner and loser rarely leads to a successful transaction, or another one down the road." Sam Zell

"By and large, highly conscious businesses grow faster and generate more economic value than their counterparts." Steven Wood

“If you have a motivated workforce that you pay and treat well, you produce a high quality and low cost product that has some benefit, and you treat your customers throughout with respect - this is a winning formula and these companies are outperforming those that don’t. It’s a win-win. Go look at the companies that are doing it, they’re outperforming everyone else.” Paul Tudor Jones